Dear Stake Holders
Attached hereto please find copies of the two news
letters re the state of the VTM finances and the new Heritage Centre currently
being constructed on the site. It is trusted you will find this interesting and
informative. May it also contribute to convince you to continue regarding the
VTM Heritage Site as a compulsory tourist destination for all domestic and
foreign visitors to the Gauteng Province.
Apart from the above, I would like to use this
opportunity to soundboard you on possible adjustments in the entrance fees to
the VTM Heritage Site with effect from 1 March 2008. The following are
important factors used as basic points of departure:
a.
The VTM will relentlessly pursue the three pillars of its chosen management
philosophy, namely sound management, service excellence and pro-active
marketing, and everything possible will be done to make this even more tangible
in practice.
b.
The VTM wil continue to adjust its entrance fees only when essential, and then
in a conservative way, to ensure that all stake holders can be assured that
they and their clients get good value for money and will never feel exploited.
c.
The effect of possible adjustments to the entrance fees, must preferably be
given through to the group as a whole and not to the individual visitor.
d.
The introduction of new and the improvement of existing facilities on the Site
will not necessarily lead to an increase in entrance fees, as it will as far as
possible be undertaken as part of the drive to provide even better value for
money to all visitors.
e.
All visitors will at all time be welcomed in a courteous, friendly and
hospitable way.
f.
The VTM does not wish to discriminate agains foreign visitors as far as
entrance fees are concerned.
g.
Everything possible will be done to entice visitors to spend more time on site,
and to this effect special attention will be given, within the bounds of
affordability, to aspects like customer value proposition and customer
relationship management. Special customised tours and packages can be developed
in consultation with stake holders, including the restaurant and gift shop on
the Site.
h.
The VTM will undertake more specific tourism marketing initiatives, aimed at
ensuring that the VTM remains to be considered a compulsory tourism destination
in the Gauteng Province. The CEO for instance was a speaker at the 4th
International Promotion of Peace through Tourism Conference in Uganda in May
2007, and will also attend the 2nd World Tourism Marketing Summit in Beijing,
China over the period 28 - 30 October 2007.
i.
The VTM did not increase its entrance fees in 2005 and only slightly on 1
August 2006. In 2007 there once again was no increase in the entrance fees, and
no increase will be implemented before the new financial year starting on 1
March 2008.
j.
The VTM remains willing to join hands with Freedom Park, on the other side of
the Pretoria-Johannesburg highway, in an effort to develop a joint marketing
strategy to provide more value for money and direct access to both venues to
all visitors, but unfortunately Freedom Park apparantly prefers to rather opt
for a more exclusive approach.
In view of the above, your comments on the following
proposed tariffs to be applicable from 1 March 2008 are cordially invited:
Category |
Present
tariff until 29 Feb 2008 |
Proposed
tariff wef 1 March 2008 |
Adults |
R 30.00 |
R 32,00 |
Learners (with VTM guide) |
R 12,00 |
R 12,00 |
Learners (without VTM guide) |
R 10,00 |
R 10,00 |
Families (Parents with own minor children) |
R 75,00 max |
R 75,00 max |
Casual hikers, cyclists and runners who are not paid up
Friends of the VTM |
R 10,00 |
R 15,00 |
Sedan vehicle and motor cycles |
R 15,00 |
R 13,00 |
Mini-busses (New category - up to 9 seats) |
R 15,00 |
R 20,00 |
Busses (More than 9 seats) |
R 35,00 |
R 45,00 |
|
|
|
Your comments by not later than 15 October 2007 would be
sincerely appreciated, but the above tariffs could in the meantime be used for
budgeting purposes.
Best regards
Gert Opperman
Chief Executive Officer
(‘n Afskrif van hierdie boodskap kan op aanvraag
ook in Afrikaans beskikbaar gestel word. Dit word nietemin aanvanklik slegs in
Engels versprei.)