MEDIA DEVELOPMENT AND DIVERSITY AGENCY SUMMARY OF ALL PROJECTS SUPPORTED


Community Electronic Media

The MDDA pledged support for a maximum of 15 new community radio initiatives in the nodal development points to assist such projects to prepare themselves the licensing process in these areas. Support has been provided to:

The MDDA has earmarked support for up to 10 newly licensed community radio stations in nodal development points. The MDDA support would be for six months to assist new stations to go on air. ICASA is currently holding hearings into licence applications.

Moutse Community Radio is based in the Greater Sekhukhune District municipality. The station was established in 1995 by the Rural Women's Movement. The MDDA is providing capacity building and mentoring to develop a strategic and operational plan. The station broadcasts in SiPedi, IsiZulu, English and XhiTsonga

Radio KC (Western Cape), and Riverside (Northern Cape).


Support was suspended for Khathorus Community Radio and Radio Mams (Mamelodi) after the decision by the Independent Communications Authority of South Africa (ICASA) was challenged. Both have been informed that the MDDA will re-look at support once there is clarity about the licences and on air dates.


Community Print

MDDA is providing mentoring support to assist in establishing the project.

ICT community (non profit) projects


Sangonet
is an internet service provider and IT support group for NGOs. The project wants to explore the development of a publication for NGOs and CBOs in South Africa similar to publications which have previously closed (such as Reconstruct). The MDDA has provided support for a feasibility study.


Womensnet
was established in 1998 to promote gender equality in South Africa in ICTs. It has been involved in a range of internet based projects including publishing information through a web site, training women's organisations to develop their own web sites, development of Girls Net and training young girls in media and ICT skills to produce their own web site and s(h)e - Bytes supporting gender focused programming for community radio stations. The MDDA has provided multi year support to Womensnet aimed at strengthening their institutional capacity.


Small commercial Media Projects


Big News
is a monthly publication targeting small business owners around South Africa. The MDDA provided support for research aimed at assisting the publication in meeting readers needs and increasing access to advertising. The MDDA has further agreed to provide support for marketing and training of staff.


Bravo/WestXpress
is a new knock and drop newspaper focusing on factory areas around Cape Town (Kensington, Maitland, Ysterplaat, Sanddrift, and Rugby Factreton). The MDDA has provided support for printing - thus enabling the project to build up advertising and develop cash reserves.


Free State News
is a fortnightly small commercial newspaper based in Bloemfontein and distributed throughout the Free State. The MDDA has purchased equipment and software to assist the publication. Training of the newspaper is ongoing.


Genuine Magazine
is a family magazine based in Durban and targeted at families throughout KwaZulu Natal. The magazine started publishing regularly some years ago, but stopped printing due to financial problems. The MDDA has assisted the owner to develop business skills and provided mentoring in formulating a viable business plan.


Gavaza Communications
(a communications SMME) has been provided support to conduct market research into the viability of a political journal aimed at the youth.


Grassroots Media Hub
Four publications in the Western Cape (both profit and non profit) have grouped together to develop a grassroots media hub to share costs and increase impact of marketing and advertising. The MDDA has provided support to assist in establishment of the Hub. The Hub also applied for support of purchase of a printing press. A decision into this was deferred pending further information being submitted by the project.


Ihlokohloko
is a new newspaper in KwaMhlanga. The MDDA is providing support for development of a business plan through mentoring and coaching.


Imvo Zabatsundu/Dumile Mateza Associates
The project is wanting to conduct a feasibility study into the relaunching of Imvo Zabatsundu - an isiXhosa newspaper that used to distribute in the Eastern Cape. The MDDA is support the feasibility study.


Isibani News
was established in 1999 as a community newspaper to help communities around KZN to access information. It is based in Durban. The MDDA has provided mentoring support and assisted the newspaper to purchase equipment and software.


Kasi2Kasi
is a new newspaper aimed at supporting and providing information to micro business entrepreneurs in the Northern Cape. The project is based in Upington. The MDDA has allocated a mentor to assist the publication in developmg a business plan.


Kraft Media
produces a newspaper distributed to high schools around Durban. The MDDA is covering the costs of printing 10 editions of the newspaper to assist them in becoming sustainable.

Kruger Park Times was established in 2004 to inform visitors and local communities in and around the Kruger National Park about conservation and other issues related to the Park. The newspaper is produced bi weekly. The MDDA has provided support for printing for six months and for the purchase of equipment in order to assist them in increasing their print run and building cash reserves.


Leseding News was first published in 2003 in Rustenburg in the North West Province. It is a local newspaper in English and SeTswana distributed in Rustenburg, Mafikeng, Zeerust, and the district municipalities of Moretele, Moses Kotane and Dikgetlheng. The MDDA has provided support for research.


Maputaland Mirror is based in Maputaland in KwaZulu Natal. The newspaper is distributed from St Lucia Sanctuary to Kosi Bay. A key aim of the publication is to publish in languages of the area - including reviving the culture of the Thongas. The MDDA is assisting the publication to develop a viable business plan through mentoring.


Phumelela Express
is a new SMME publishing a newspaper in isiZulu, SeSotho and English for the Phelea Municipality in the Free State (including Vrede, Memel and surrounding farms). The MDDA has provided the newspaper with support for training in newspaper publishing. Subsequent to the training, the MDDA has provided further support to cover operational costs for six months and to purchase equipment.


Seipone/XivonilTshivhoni
is a tabloid size newspaper that publishes in SePedi, Xitsonga and Tshivenda and is distributed throughout Limpopo. The newspaper is based in Polokwane. The MDDA has provided the publication with support to conduct market and readership research.


Sesa Media is a new BEE magazine company established. The MDDA is providing support for market research for an entrepreneurs magazine. The magazine has already received support from the National Empowerment Fund. The company is based in Johannesburg.


Shine the Way is an emerging magazine produced by a new company based in East London (Ideals Media Company). The company plans to produce a range of media, including a family magazine for the Eastern Cape. The MDDA has provided support for development of a feasibility study.


Taxi Talk is a newspaper based in Bizana (Eastern Cape) and distributed from Umtata to the Wild Coast and Port Shepstone. The publication has been in existence for seven years. The MDDA is providing support in developing sustainability plans to assist the newspaper to grow. The MDDA will also provide equipment and assist in covering of printing costs for a short period.


Tembisa Mail is a monthly newspaper distributed in Tembisa in Ekhuruleni near Kempton Park in Gauteng. The MDDA has provided the project with equipment and software enabling them to do their layout and design internally - thus cutting costs.


Umgidi/5FabG
The MDDA is providing support to 5Fab.G Publishing cc to conduct market research into launching a magazine targeting African men aimed at reviving African manhood and respect for women.


Umqekethi is a new newspaper being published in Newcastle in KwaZulu Natal in isiZulu. The MDDA is providing mentoring and training in management and marketing.


UxhumanolZiwaphi
is an SMME based in Nelspruit which was established to provide communication services (including digital publishing, web creation and graphic design). The company plans to develop a newspaper Ziwaphi - focused on providing developmental news. The MDDA is assisting them to develop a three year business plan.


Winelands Echo
is relatively new newspaper project in Paarl in the Western Cape which is published twice a month. It is circulated around the Boland District and is published in Afrikaans, English and isiXhosa. They state that they are focusing on covering community development issues. The MDDA is providing support for printing for six months as well as for training and marketing aimed at increasing the income of the publication.


Note that the MDDA also sent 12 of the print managers on a one week course on management of newspapers at the Sol Plaatje Institute at Rhodes University.


Support for two projects (Dobsonviller and Siyaya), has been suspended pending clarity on use of funds.


Capacity Building/MDDA initiated projects


AMASA/AMF MDDA advertising workshops
The MDDA hosted in 2004/2005 four workshops together with AMASA/AMF on advertising and marketing in Cape Town, Johannesburg, Durban and East London.


Advertising and Marketing tool kits
The MDDA will develop tool kits on advertising and marketing utilising the materials collected in developing the advertising and marketing workshops.


Resource Mobilisation Workshops
The MDDA hosted workshops in all provinces for small commercial and community media projects aimed at assisting projects to gain skills on mobilising resources from donors as well as from their local communities. The MDDA commissioned research into potential funders (international, local donors as well as corporate funders).


Advertising researchlroundtable
The MDDA will be hosting a roundtable on advertising in first quarter of new financial year in order to develop a strategy on how the MDDA and the sector can together assist in increasing advertising in the sector/so The MDDA is supporting research into the current status of advertising in the sector the findings of which will assist in developing such strategies


Print Roundtable
The MDDA is currently supporting research into challenges facing small commercial and community print projects relating to distribution and the costs of printing. The MDDA has received numerous individual requests by publications to purchase printers and in research has identified distribution of newspapers and magazines as a key challenge facing grassroots publications. The research will focus on identifying strategies for the MDDA and sector to resolve challenges. It will culminate in a roundtable with representatives of the sector to discuss strategies.


Small media management course
The MDDA is currently exploring the possibility of adapting existing unit standards to develop a specific management course for small media (radio and print, SMME and non profit). We are working together with the MAPPP Seta to explore this further.


Research

into representation of gay and lesbian issues in the media.

conduct research into the best ways to address issues around disability in the media.

The MDDA has provided support to the Institute to develop case studies of successful print media projects. The aim of the research is to analyse the factors contributing to success of these newspapers in order to assist other independent newspapers to develop strategies to become viable.

The MDDA has provided support for research into the effect on content diversity of increased competition between major media players and grassroots publications. The study will be completed at the end of 2006.


Summary

The MDDA is supporting 97 different media projects-and has set aside funds for assisting up to a further ten community radio stations


In addition, the MDDA has provided capacity building support to the sector as a whole,hosting advertising workshops, resource mobilisation workshops and assisting in developing curriculum and course materials.