THE OPENING CEREMONY

The Campaign will be launched on 25 November in KwaZulu Natal; in or around Pietermaritzburg. The theme for the launch will be "Partnerships for Peace". The purpose of the launch is to acknowledge the importance of strategic partnerships in the eradication of violence against women and children. We hope also to use the occasion to thank our partners for their support in the past and to consolidate the partnerships into the future.

The provisional programme is as follows:-

• -Opening and Welcome - Premier of KZN
• -Inputs by Strategic Partners

- NGOs (Probably represented by Sangoco)

- Faith-based Organisations

- Women (Probably represented by the convenor of the Presidential Working Group on Women)

- Organised Labour (Probably represented by the Secretary General of Cosatu)

- Youth (Probably represented by the convenor of the Presidential Working Group on Youth)

- Men for Change

- Traditional Leaders

- Media

• Keynote Address - The President, Mr Mbeki
• Closing and Thanks

Each partner will be offered a 10 minutes speaking slot. The Programme will probably begin at about 11am and close at approximately 13h00, followed by refreshments.

In previous years the President has delivered the keynote address at the opening ceremony. We anticipate this year to be no different.

A provincial task team led by the DDG in the Premier's Office, Ms Nana Ngobese, has been constituted to prepare the budget and develop the day’s programme of events.

THE CLOSING CEREMONY

The closing ceremony will be held on the last day of the Campaign - the 10th of December. The Premier of the North West Province has agreed to host the closing event. The venue for the Closing Ceremony has yet to be identified.

A provincial task team led by a representative in the Premier's Office has been constituted to prepare the budget and develop the day’s programme of events.

The main part of the day's programme will probably begin at 11am and draw to a close at 13h00 with refreshments to follow.

The House of Traditional Leaders in the North West has indicated a desire to participate in this event. The Premier's Office will liaise with the Traditional Leaders in this regard.

The Deputy President has been approached to deliver the Keynote Address at the closing ceremony. Traditional leaders will also play a part.

The Deputy President will also to hand over a "Torch to Peace" to the Minister of Transport to mark the country's transition from the 16 Days of Activism Campaign into the annual "Drive Alive" Campaign.

Campaign Toolkit 2005

25 November - 10 December

Introduction to the Toolkit

~nding violence against women and children is up to all of us! This toolkit will give you some

ideas on getting involved in the annual 16 Days of Activism for No Violence against Women

and Children Campaign. You can play an active role in creating a safer South Africa.

1. BACKGROUNDTOTHECAMPAIGN 3

WHo'S INVOLVED 3

CAMPAIGN PROFILE 3

White ribbons: 4

The Logo and Strapline: 4

The Website: 4

Events: 4

Cyber Dialogues: 4

The Postcard: 5

Fundraising: 5

2. HOW TO GET INVOLVED 5

PUBLICITY 5

HOW TO USE THE CAMPAIGN BRANDING 5

- MAKING A DIFFERENCE 6

- GET ON BOARD 6

PUT POLICIES IN PLACE TO ASSIST VICTIMS OF VIOLENCE: 6

- WEAR A WHITE RIBBON 6

- USE THE LOGO 7

- SPECIAL PROJECTS WITH MULTI-SECTORAL PARTICIPATION: 8

- DONATE ! 8

3. CONTACT DETAILS: 8

- THE DEPARTMENT OF CORRECTIONAL SERVICES: 8

-THEWEBSITE: 8

- CALENDAR OF EVENTS: 8

- CYBER DIALOGUES: 8

1. Background to the Campaign

For the past ten years the 16 Days of Activism has marked activities around the world to end gender-based violence. The 16 Days Campaign has been used to create a global movement to raise awareness, to address policy and legal issues, to campaign for the protection of survivors of violence and to call for the elimination of ah forms of gender violence.

The 25th of November, the day that marks the start of the Campaign, was declared International Day for No Violence Against Women at the first Feminist Encuentro for Latin America and the Caribbean held in Bogota', Colombia in 1981.

This day was chosen to commemorate the death of the Mirabal sisters in 1960 by the dictatorship of Rafael Trujillo in the Dominican Republic. The day was officially recognised by the United Nations in 1999 as the International Day for the Elimination of Violence against Women.

In South Africa the campaign has brought together civil society organisations, government and business to raise awareness, by organising events and to raise funds to support victim support programmes. The 16 Days of Activism for No Violence against Women and Children Campaign is an annual, UN-endorsed, awareness-raising campaign that begins on the 25^th of November each year and runs through till the 10^th of December. The Campaign is but one element of Government's year-long, integrated and cross-sectoral drive to eliminate the abuse of women and children. The Campaign hopes to contribute to Government's primary developmental objective of restoring to individuals their human dignity within the context of safer and more secure families and communities. The key commemorative dates during the Campaign serve as useful platforms for highlighting the plight of vulnerable groups (women, children, the aged and the disabled) that suffer from this scourge

The Department of Correctional Services (DCS) has been tasked by the Presidency to coordinate the 16 Days of Activism for No Violence against Women and Children - Campaign 2005. Our task is to coordinate the activities of all government departments and our civil society and corporate partners. We aim to grow the campaign's reach year-on-year with the support and commitment of our friends in all sectors.

The campaign makes use of a number of tools for publicity:

· The White Ribbon - as a symbol of support for the Campaign

· The logo and strapline, which for this year is ACT AGAINST ABUSE

· The website, which is www.womensnet.oru.za/16days/

• The Calendar of Events

· The Cyber Dialogues

· SMS Campaign

· Fundraising initiatives

• Postcard Pledge Campaign

You can read more about these Campaign tools below and we have added some ideas on how you can use them to show your support. Bear in mind that although the campaign kicks off on the 25^th of November, activities and planning are already underway.

White ribbons:

During the 16 days of the campaign white ribbons will be used to symbolise support and to create awareness about the campaign. Individuals can make their own ribbons, corporate partners can provide their employees with ribbons - and even buildings have been adorned with huge white ribbons in past campaigns. The white ribbon (usually in lapel button format) symbolises the commitment of groups and individuals to promoting peace in the home, at work, in schools, in the workplace and in communities.

The Logo and Strapline:

The logo for the campaign has been developed by the Government Communications and Information System (GCIS) through a consultative process. The logo is a tool for you to use in your own publicity for the campaign. The Strapline for Campaign 2005 is ACT AGAINST ABUSE.

The Website:

The Campaign website is designed and hosted by Women'sNet (an NGO that is a longstanding Campaign partner). The website is used to provide information about the campaign and its activities. The website will include a national calendar of events, a section for media as well as links to helping institutions.

Events:

Events related to the Campaign will be taking place around the country. These events are hosted by government departments, faith-based organisations, business and non-governmental organisations. Events highlight the various aspects of violence against women and children and emphasise the importance of prevention. Events provide an opportunity for communities and individuals to become involved in the Campaign.

Cyber Dialogues:

In 2004 the Cyber Dialogues were developed to bring people together to discuss the Campaign and share strategies. The discussion takes place in cyber space in chat-room format, with discussion in real time via various access points around the country. This year the Cyber Dialogues are hosted at Gender Links (an NGO) with role players, including Women'sNet, Nisaa, the Gender Advocacy Programme and the GCIS which contributes the Multi-purpose Community Centres as communication nodes around the country

The Postcard Pledge Campaign:

The Postcard Pledge Campaign provides and interactive element of the 16 Days of Activism Campaign. Individuals can sign the Postcard and mail it per free-mail to a central collection site where it will be used to build a Wall of Solidarity. Some partners sponsor Ri per postcard collected by their businesses and these funds are deposited with the Foundation for Human Rights for disbursement to NGOs working with victims and survivors of violence.

Fundraising:

Every year the campaign generates funds though publicity. The Foundation for Human Rights then disseminates the funds raised to organisations working in the field.

SMS Campaign:

This year the Campaign will make use of an SMS Campaign to raise funds for NGOs and CBOs. The SMS message will cost R5 and raised funds will once again be deposited with the Foundation for Human Rights for disbursement to NGas and CBOS. A short-code numbers supported by all three service providers is being organised and will be distributed to Campaign friends as soon as possible.

2. How to get involved

As part of your institution's commitment to and participation in the Campaign, we propose that one or more of the following ideas and activities be considered as a strategy for your involvement. We demonstrate here how organisations have embraced the Campaign in the past, and we are sure that you will be able to eclipse these efforts once again this year.

- Publicity

All organisations, however large or small, could use their internal media to publicise Campaign messages - such as including the 16 Days website address on your intranet, or broadcasting an announcement on your internal PA-system and CCTV networks, and writing articles for in-house publications. The sooner you start publicising the Campaign, the better!

How to use the Campaign Branding

· Use the Campaign logo, strapline and messaging on company correspondence, websites, internet facilities, employee pay slips, client credit card and account statements, banners, adverts, posters, pamphlets, ATMs, etc. You can find the Logo and strapline on the website

· Use the Campaign messaging (logos) with company logos on corporate merchandise (caps, t-shirts etc) for the duration of the Campaign,

· Purchasing Campaign white ribbons and T-shirts for your management and staff to wear during the Campaign period,

· Wrap your office building in a huge white ribbon - there is a company that specialises in this for high rise buildings!!

· Purchasing and distributing Campaign white ribbons to employees and customers during the Campaign period.

Here is how you can make a real difference:

· Raising funds for the Foundation for Human Rights by means of internal company campaigns, competitions, challenges, etc. These funds will then be allocated, on a pledge basis to NGOs and CBOS that work with victims and survivors of violence by the Foundation for Human Rights. Banking details are available upon request

· Naking corporate donations to the Foundation for Human Rights or NGOS and CBOS working with victims and survivors of abuse

· Adopting a shelter for abused women and children with a view to contributing to the operational and financial management of these centres during the Campaign period and for the year that follows

How to generate publicity for the Campaign within your organisation:

· Publishing Campaign news stories in company publications and websites

· Conceptualising and managing SMS campaigns in support of 16 Days of Activism Campaign

· Hosting workshops, discussion sessions, etc on topical issues related to woman and child abuse during the Campaign period

· Adding any events that you plan onto the National Calendar of Events for the 16-day period. An event form is available upon request from the WomensNet website

- Get on Board

Put policies in place to assist victims of violence:

· Develop and implement gender- and anti-violence policies within your work environment

· Establish internal help-lines and provide assistance I counselling for victims of domestic violence and I or sexual harassment within the work environment

· Train your Human Resource staff to deal with members of your work force who have been affected by violence as well as how to deal with perpetrators of violence

· Make the 16 Days website available to your staff on your intranet

- Wear a white ribbon

Distribute white ribbons to your staff to wear for the duration of the Campaign- the white ribbon is an inexpensive way to create awareness and show your commitment to non-violence.

Companies distributing white ribbons to their employees during the Campaign period last year included the following - you could be one too!

· Cell C

· Daimler Chrysler

· Denel

· Edcon Group

· Engen

· First National Bank

· GSL Solutions

· Industrial Development Corporation

• Johannesburg Stock Exchange

· Liberty Life Foundation

· M-Net, Nedcor

· Old Mutual Foundation

· Park Hyatt Hotel

· Rosebank

· Pick n Pay

· Proudly South African

· Renwick Group

· Shoprite-Checkers

· Siemens

· South African Airways

• Sun City Million Dollar Gold Challenge Transnet

· UNISA

· Uthingo

· Woolworths

· Services Seta

- Use the Logo

Some examples of how companies used the logo and strapline on their internal and external media:

· Cell C used the logo and strapline on their website.

· Edcon used their internal media to reach their 34 000 employees and printed the strapline on all client statements (3.5 million)

· Engen used the logo and strapline on all internal correspondence and employee pay slips.

· First National Bank had the strapline on all ATMS countrywide, as well as on all client statements, for the duration of the Campaign.

Independent Newspapers produced an 8-page supplement for circulation during the Campaign. Funding for the supplement was sourced by the Independent Group.

· Liberty Life used the logo in internal correspondence, pays-slips and company intranet.

· Nu Metro printed the Campaign logo and strapline on 4 million tickets sold during December 2004.

· Old Mutual Foundation used the logo on internal correspondence, pay slips and the company intranet.

· Park Hyatt Hotel provided their facilities for no cost, and used the logo for international correspondence, bills and on the intranet.

· Pick 'n Pay used their in-house media to give extensive coverage to the Campaign. 8 Renwick Group draped their West Street building in a huge white ribbon.

· Shoprite-Checkers used all their internal media to broadcast Campaign messages.

· Siemens used the Campaign logo and strapline on intranet, notice boards and inhouse magazine.

· Ster Kinekor flighted a 30 second advertisement during all cinema shows during the Campaign period.

· Uthingo printed the strapline on all Lotto tickets issued during the period.

· Woolworths provided space on their internal CCTV Network to promote the Campaign in selected stores across the country.

- Special projects with multi-sectoral participation:

Sixteen Houses for Sixteen Women project is an example of a multi-sectoral project. The project was managed by the Department of Housing with numerous provincial housing departments running parallel projects. In total, 57 houses were constructed during the Campaign.

• Barlow World, Plascon provided paint, equipment and materials for the 16 houses.

• Marley Tiles provided tiles for all houses completed as part of the national project.

• Pick 'n Pay supported the project in the Western Cape.

• Nedcor Foundation supported the project with a cash donation.

- Donate!

Many companies gave large donations to the Foundation for Human Rights. M-Web, MTN, Independent Development Trust and Standard Bank all provided financial assistance for the opening and closing ceremonies. Other companies gave resources if they couldn't give cash

for example Vula Strategy Management rendered project management and coordination services.

We hope that Campaign 2005 will be bigger, better and more successful. We can achieve this, and more, with you as partners.

3. Contact Details:

The Department of Correctional Services:

Ms Lindelwa Nxu, Project Manager - Cell: 072 213 4308

The Website:

Women'sNet T (011) 429-0000 email women~womensnet.orn.za

URL: htto : //womensnet.orn .za/l6Davs/

- Calendar of events:

Women'sNet T (011) 429-0000 F (011) 838-9871 email women~womensnet.orn.za

- Cyber Dialogues:

Gender Links T (011) 622-2877 F (011) 622-4732 I Email: kubi~oenderlinks.orn.za

Our request to you

Please circulate and distribute this toolkit to your clients, customers and colleagues.

The 16 Days of Activism for No Violence against Women and Children Campaign is an annual, UN-endorsed, awareness-raising campaign that begins on the 25~ of November each year and runs through till the 10th of December. The Campaign is but one element of Government's year-long, integrated and cross-sectoral drive to eliminate the abuse of women and children. The Campaign hopes to contribute to Government's primary developmental objective of restoring to individuals their human dignity within the context of safer and more secure families and communities. The key commemorative dates during the Campaign serve as useful platforms for highlighting the plight of vulnerable groups (women, children, the aged and the disabled) that suffer from this scourge.

The key commemorative dates for the Campaign are:

25 November - International Day for No Violence against Women

1 December - International HIV and AIDS Day

3 December - International Day for People Living with Disability

10 December - International Human Rights Day

[PMG Note : A TABLE FOR White RIBBON SUPPLIERS includes: Company Name,