FREEDOM PARK TRUST

 

 

STRATEGIC PLAN FOR THREE PERIOD

 

 

APRIL 2005 – MARCH 2008

 

 

 

 

 

 

VISION

To be a leading national and international icon of humanity and freedom.

MISSION

To provide under governance of the Board of Trustees a pioneering and empowering heritage destination that challenges visitors to reflect upon our past, improve our present and build on our future as united nation

 

STRATEGIC OBJECTIVES OF FREEDOM PARK TRUST:

  1. To contribute to nation building and reconciliation by providing a forum for South Africans to value and appreciate our cultural diversity as a treasure and wealth of our nation;
  2.  

  3. To position Freedom Park firmly in the hearts and minds of stakeholders as an extension of the institutions that embodies inclusive national identity;
  4. To successfully complete the Freedom Park Project within time & budget limits
  5. To preserve, protect and promote IKS, both as a science and culture in its own right so as to emancipate the African voice, nationally, continentally and internationally and to recognize its contribution to world knowledge;
  6. To manage the Freedom Park effectively and efficiently as a heritage destination and legacy for the future generations in compliance with all relevant legislation.
  7. To mobilize the continent and international communities behind Freedom Park through the African Renaissance and Global solidarity.

 

3.1 FUNCTIONAL STRATEGIES FOR THE OFFICE OF THE CHIEF EXECUTIVE OFFICER

 

 

Strategic Goals

Strategy

Output

Service delivery indicator

Service delivery target or milestone

  1. To contribute to nation building and reconciliation by providing a forum for South Africans to value and appreciate our cultural diversity as a treasure and wealth of our nation;

 

 

Engaging in the youth project of conscientizing them on issues around Nation Building and reconciliation.

Target the elderly, illiterate to contribute to the emergence of the Freedom Park as well as the Nation Building and Reconciliation project

Targeting involvement of all cultural groups to participate on debates around Nation building and reconciliation

Partnerships with Schools and tertiary Institution on the Nation building and reconciliation projects

 

Involve Religious groups and traditional healers to spearhead the issue of Nation Building and Reconciliation through spirituality

Maintain joint strategy with Heritage Dept. to target urban and rural youth:

 

Maintain involvement of elderly people by continuously consulting with them on issues of Nation Building and reconciliation

 

 

Solicit involvement of white, Indian and coloured communities by continuously involving them in debates and projects

 

 

Heritage department jointly manages partnership with education sector.

Target schools debates and events (MSM)

 

Solicit involvement of all faith based organizations and Traditional healers to participate towards the week of prayer and Nation Building and reconciliation

 

Youth involvement and contributions towards Nation Building and Reconciliation ; Awareness vehicle inputs by minority groups

 

Implemented of inputs by elderly and illiterate people on issues of Nation Building and Reconciliation

 

 

 

Continuous involvement of White, Indian and coloured communities on the Nation Building and Reconciliation Day

 

 

 

Participation of schools and tertiary institutions on Nation Building and reconciliation Day

 

 

 

Observing successfully the week of prayer

 

 

 

 

12/05

 

 

 

 

 

12/05

 

 

 

 

 

 

12/05

 

 

 

 

 

 

06/05

 

 

 

 

 

12/05

 

 

 

 

 

2.To successfully complete the Freedom Park Project within time & budget limits

 

 

Ensuring adherence to construction project plans and time frames

 

Oversight on Product development

 

Phase II to monitor implementation of the construction project plan to ensure adherence to timeframes and budget

Task the Three- person Committee and heritage department to fine-tune the design brief for Phase II and III

 

Successful completion of the intermediary phase with agreed timeframes

 

 

Availability of the design brief for Phase II and III

Monthly

 

 

 

 

09/05

3.To position Freedom Park firmly in the hearts and minds of stakeholders

 

 

Tourism development

 

 

 

 

Conducting cleansing, healing and symbolic reparations ceremony

Consultation process with the stakeholders

Implement partnerships with other tourist and heritage institutions to realize joint strategies for attracting tourists

 

Ensuring public participation on these events and use them as a platform to create awareness on the Freedom Park concept

Continuous consultation with stakeholders to continuously create awareness on the concept

 

 

 

 

 

 

 

Public participation on cleansing, healing and symbolic reparations

 

Well informed stakeholders on the concept of the Freedom Park

07/05

 

 

 

 

 

 

 

 

 

Ongoing

 

 

To preserve, protect and promote IKS, both a science and culture in its own right so as to emancipate the African voice, nationally, continentally and internationally; and

 

Contribute in developing legislative framework to protect IKS

 

Conduct research to assist documenting IKS

 

 

Engage in debates that contributes towards the framework to protect IKS

 

 

Commissioning researchers who will assist in capturing and documenting IKS from indigenous people for archiving.

 

 

Watertight legislative framework to protect IKS

 

 

 

Research reports in Freedom Park Archives

 

 

 

 

 

 

Ongoing

 

To manage the Freedom park effectively and efficiently as a heritage destination in compliance with all relevant legislation.

 

 

Optimal provision of opportunities to HDIs and SMMEs

 

 

To mobilize the continent and international communities behind Freedom Park Trust.

 

 

Taking the Freedom Park to AU,Nepad and SADC

Taking the concept of Freedom Park to the International conventions

Participate in Multilateral relationships

 

Participate through presentation of papers on the Freedom Park Concept

Engaging Ambassadors to market the concept of Freedom Park internationally

Freedom Park Concept well accepted within AU, Nepad and SADC

Freedom Park concept well accepted internationally.

Existing International partnerships

 

 

 

 

Ongoing

 

 

3.2 FUNCTIONAL STRATEGIES FOR FINANCE DEPARTMENT

 

Goals

Strategy

Critical Success Factors

Key Performance Indicators

Due Date

 

 

 

 

 

FINANCIAL COMPLIANCE

Information management

Review of financial information management strategy

Secure and comprehensive information management system

31 Jul 2006

 

Financial management

Review of cash management strategy

Qarterly cash flow forecasts

30 Apr, 31 Jul, 31 Oct 06 & 31 Jan 07

 

Develop Quarterly reports for submission to DAC

Submit quarterly reports

30 Apr, 31 Jul, 31 Oct 06 & 31 Jan 07

 

Develop annual financial report

Compliant annual report

31 May 2007

 

Review the budget of Phase II design.

Revised budget of Phase II

31 Jul 06, 31 Oct 06, 31 Jan 07

 

Review of 2006/07 budget

Revised budget

31 Jul 06, 31 Oct 06, 31 Jan 07

 

MTEF budget & strategy for 2007/08 - 2009/10 cycle

MTEF budget & strategy delivered on time.

28 Feb 2007

 

 

Produce monthly reports

Monthly reports

Monthly

 

 

Review of financial policies

Revised financial policy

31 Jul 06

 

Supply Chain Management

Review the operation of Supply Chain Management unit & its policy

Revised SCM policy

31 Jul 2006

 

Fund raising

Review the fund raising policy & strategy for operations

Funds for operations

30 Nov 2006

 

Review the fundraising policy & strategy for capital works

Funds for capital works

30 Nov 2006

 

 

Review the asset management policy.

Asset management policy.

31 Oct 2006

 

Asset management

Review the insurance management policy

Adequate and current cover at best premiums

31 Oct 2006

 

Review asset valuation

Asset revaluation

31 Oct 2006

SOCIAL-ECONOMIC GOALS

Poverty alleviation

Review BEE strategy

BEE strategy

31 Oct 2006

Review SMME strategy

SMME strategy

31 Oct 2006

EMPOWERED HUMAN RESOURCES

Resource planning

Implement strategy to acquire and retain specialised financial skills: procurement/budgeting/financial reporting

Skills development and retention plan.

31 Oct 2006

 

 

 

 

 

 

 

 

 

 

 

 

3.3 FUNCTIONAL STRATEGIES FOR MARKETING AND COMMUNICATIONS

 

Key Objective

Strategy

Output

Service Delivery Indicator

Service Delivery target of milestone

Estimated date of completion

Develop and implement a successful and effective marketing strategy that fully addresses national market needs

Conduct market research to determine perceptions, attitudes and behaviours towards the project, and identify market segments unique to this project for effectively targeted marketing programmes

Informative research defining market needs relating to the Freedom Park project

 

 

 

Write Research brief

Tender process

 

 

Research house appointed

 

 

 

 

In field early April 05

End Jan 05,

Bi-annually

Continuously monitor impact of marketing programmes

Perception and communication gaps needing to be addressed by marketing programmes

Identify and plan to fill market expectation and communication gaps

Increasingly impactful marketing programmes

Annually

Continuously test concepts as they evolve, in line with heritage content development

Correct delivery of market and product benefit offerings needs of every citizen, as far as possible

 

Desired product content

Integration with intermediate phase elements

March 2006

 

 

Key Objective

Strategy

Output

Service Delivery Indicator

Service Delivery target of milestone

Estimated date of completion

Promote the identity and dignity of every citizen of South African

 

 

Share and celebrate commonalities in cultures and open conversation

 

 

 

Public media discussions

Community involvement in contributing knowledge

 

 

 

Integration of discussion groups of society

emancipating self esteem needs

targeting each member society

Buy-in of identified radio stations

Buy-in of press

Inform people about Intermediate Phase Design

April 05

 

 

April 05

March 05

 

 

Create enabling mechanisms for all citizens to participate in the unfolding of the Freedom Park Project

Encourage public debate communicating about African indigenous content

Radio talk programmes: national, regional, local stations

TV magazine programme: comprising talks, sharing of pain, etc.

 

 

People’s increased understanding and freedom to discuss content areas that were taboo in the past

 

Initial paid for messages on radio and in print media, plus outdoor

Inform and challenge people about IKS content unfolding to reflect upon our past to develop the future

March 05

 

 

 

 

March 05

 

 

 

 

 

 

Key Objective

Strategy

Output

Service Delivery Indicator

Service Delivery target of milestone

Estimated date of completion

Create enabling mechanisms for all citizens to participate in the unfolding of the Freedom Park Project

 

Public acknowledgment of the need to heal each other and to allow participation by all

 

 

National participation process in logo design using township malls, rural communities, schools, venues, channels, community and traditional leaders, etc.

Identify and utilise the various channels incl. the website as a discussion forum tool

 

Simple and piercing call for participation

Translated messages for al regions

Identification of iconography relevant to the Freedom Park

Careful involvement of the nation in developing an icon that symbolises the park without clashing with the design, while roll out has carefully planned processes. NB: Consider design integration into corporate ID design, and possible integration of icon into landmark of site

Appoint professional script writer

 

Public call across all media

Liaison meetings: Heritage Dept

Visits to grassroots level

Co-ordination of collection

Tender process for marketing services

Professional, responsive, on time public messages

 

 

 

Integrated programme

Design submissions by all facets of society

Possible inputs for sculptural designs for Sikhumbuto and various aspects

Feb 05

 

 

 

March 05

Feb 05

 

TBA 2 Feb 05

 

TBA 2 Feb 05

 

 

 

People’s increased understanding and freedom to discuss content areas that were taboo in the past

Website that is alive and lives up to expectations of open discussion, up to date inputs and responses

  • Feedback
  • Questions addressed
  • Submission of names of deceased internationally
  • Announce forthcoming events

Assessment and evaluation of content and effectiveness

Contractors’ TOR revisited

TOR of staff managing website

 

Feb 05

 

 

Key Objective

Strategy

Output

Service Delivery Indicator

Service Delivery target of milestone

Estimated date of completion

Create enabling mechanisms for all citizens to participate in the unfolding of the Freedom Park Project

 

 

 

Group visits to site as the project unfolds.

Focussed group invitations

Organised tours and testing concepts

Public Relations

Publicity opportunities

Non-partisanship of the Freedom Park

Develop lobbying angles to continuously liaise with all political parties:

  • Names of deceased
  • Event invitations and reservation of tables for each party and organisation, etc.

African ambassadors

Names of deceased

Identified stakeholder groups

  • artists
    • media, etc.

Prejudices, myths re: SA’s story answered and measured in annual perceptions monitoring survey

 

Level of participation by all race groups and political parties

Ongoing

Create enabling mechanisms for all citizens to participate in the unfolding of the Freedom Park Project

Develop a communication language that will make all language groups desire to participate as ‘true’ South Africans’ (challenging their thinking/mindset.)

Attention grabbing messaging techniques: challenging mindsets that gets the nation talking

Create a consciousness about the importance and role of rewriting/retelling our history

Develop music and poetry compilations and jingles unique to project

Develop creative distribution channels to market by-products in enhancing project awareness

Talking

Discussion forums

Productions

Performances

Music

Poetry

Dance

Networking events

Dialogue amongst all groups

Involvement of artists

Film producers

 

 

 

Impacful, measured events

March 05

 

 

Commence Feb - Aug 05

 

 

 

 

Key Objective

Strategy

Output

Service Delivery Indicator

Service Delivery target of milestone

Estimated date of completion

Continuously develop understanding of heritage contents, and project development processes on site

Update the market at every turn

Continuously upgrade skills of the department to keep up with global trends in delivering marketing services and programmes

Below-the- line activities using octopus tentacle strategy

 

 

Public call to produce songs, poems, films, stories, documentaries, etc. for a prize, then later to be used for sale at the site for future self-sustenance by the FP.

  1. Support and announce progress of project and heritage development
    1. Project management: construction
    2. Heritage department: progress areas
  2. Ongoing measurements
  3. Big National attention. Get people talking and thinking think about their contributions as South Africans throughout the construction phases and after construction
  4. Identified opportunities and well developed communication angles
  5. Internal infrastructure & resources in place
  6. Timeous and well aligned appointment and management of relevant and effective suppliers of outsourced marketing services

 

 

 

Meetings

Briefings

Public announcements

Events

 

Linkages with IKSSA, AROSA, etc.

 

 

 

 

 

 

 

ongoing

 

 

March 05

 

 

 

 

 

End Feb

Early March/April 05

 

 

Key Objective

Strategy

Output

Service Delivery Indicator

Service Delivery target of milestone

Estimated date of completion

Create a project presence

In the entire country

 

  1. Market the future look of the site (architectural design)
  2. Develop creative information material
  3. Develop creative promotional material
  4. Develop creative publicity articles and speeches
  5. Identify symbols to accompany messaging, relating to heritage and research findings and content
  • Correctly target each group with effective relationship marketing programmes through a well managed data base system
  • Implement immediately impactful project presence techniques

 

Professional Data base management

 

 

Signage

 

Outdoor advertising

 

Identification of site from all directions

Effective relationship marketing and CRM programmes

Awareness of location and plans of FP project

March 05

 

Subject to presidential approval of design

 

 

 

 

 

Key Objective

Strategy

Output

Service Delivery Indicator

Service Delivery target of milestone

Estimated date of completion

Project consistency in the identity, messaging and activities of the Freedom Park

Application of brand mandatories (standards) on all materials

Set branding and messaging standards

Set communication standards

 

Briefing standards

Meetings

 

Writing

 

Dissemination to marketing staff

End Feb 05

Identify and develop items for the promotion the architectural design to be constructed, post presidential approval, applying:

  1. Brand identity (use current fonted identity as it already has brand equity)
  2. Plan the careful, gradual shift if total ID look to later tweak to integrate a symbol),
  3. Brand pay-off line to be developed when site is near completion
  4. Develop publications that carry core messaging with unique but similar style in consistent brand colours, standards for ID look, creatively written title of publication, core theme, use of symbols and patterns, the link to the site design (e.g. patterns and symbols), and mandatories) i.e. address, tel. number, etc. challenging involvement of the nation

Meetings

 

Writing

Productions

 

 

Appointment of suppliers

 

Impactful and reader friendly publications

Quality of submissions by all facets of the nation

Well organised creative and meaningful outputs

Feb/March 05

 

Key Objective

Strategy

Output

Service Delivery Indicator

Service Delivery target of milestone

Estimated date of completion

Develop a creative and a high performance marketing team that will deliver effectively

Enable a creative environment and space that will enable creative processes to grow

Enable social networks that enable informal creative inputs from stakeholders, .e.g.

  • DAC
  • DPLG
  • GCIS
  1. Develop programmes and processes that will position the FP marketing department among internal and external stakeholders as a highly effective, creative, communicative team
  2. Develop programmes to support CEO in enabling a creative culture resembling an African creative culture
  3. Enable a "walk the talk culture" as we claim should become the culture of the nation: sharing through conversation- enable the sharing of ideas internally
  4. Creative social gatherings to share our ideas and informally report on progress

Staff surveys

Breaking of bread breaks where CEO updates staff

Informal social gatherings, Fridays, after work

A creative, fun but hardworking, efficient environment

April 05

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Key Objective

Strategy

Output

Service Delivery Indicator

Service Delivery target of milestone

Estimated date of completion

Develop a creative and a high performance marketing team that will deliver effectively

Develop programmes and Design processes required to meet objectives

  1. Identify correct skill sets and assess current skill sets
  2. Restructure the dept.
  3. Communicate shifts internally
  4. Develop Job Objectives for each staff member, aligning to market, service and creative driven functions targeting all ‘customers’
  5. Appoint and retain staff that are high performers
  6. Develop a thoroughly broken down data base of stakeholder groups for effective targeting of marketing and communications
  7. Roll out programmes timeously and effectively
  8. Develop regular planning and feedback sessions as a team and as individuals, measured on effective integration with heritage, project and research
  9. Develop a culture of of communication among staff (i.e. a two-way process). Encourage internal conversation and sharing to translate the sharing of pain among the national participants
  10. Create a friendly, productive environment for an effective external impact
  11. Develop a project presence inside the organisation

Effective, creative teams

Skilled team

Creative culture

Clear job objectives

 

Retention of skilled staff

Well managed data base

Timeous roll-out of plans

 

 

Meetings

 

Staff discussions

Staff performance assessments

Evaluation of current skills

Restructuring dept.

Staff appointments

 

 

 

7 Feb 05

Feb 05

Feb 05

 

 

 

 

 

 

 

 

 

 

 

 

 

ongoing

Aug 05

 

ongoing

 

 

 

Key Objective

Strategy

Output

Service Delivery Indicator

Service Delivery target of milestone

Estimated date of completion

Produce tools of communicating IKS using self funding strategies

Plan indigenous content with heritage and research for use to stimulate debate and issues in public

Promote IKS through stimulation of discussion of a large scale nationally

 

 

Form effective linkages with existing local and continental programmes to enhance the collection, preservation, reproduction into current media and dissemination using self-funding strategies

Production of interest-generating knowledge - based materials of:

  1. Introduce competitions to produce freedom Songs, societal cultural songs, dances, poems, stories of creation, documentaries, stories, ceremonies. Form solid relationships and linkages with SABC Africa, Kara Heritage Institute, etc. for joint production of knowledge. Plan production and distribution strategies of produced materials. Develop well thought out strategy
  2. Produce documentation, publications for Heritage Dept. and Snr Researcher
  3. Develop Educational programmes: with Heritage Dept.
  4. Plan road Shows to educate, inform and discuss about the FP project
  5. Encourage a culture of reading internally and externally
  6. Plan events according to roll –out of strategy, Heritage findings and research findings plus project development
  7. Plan events to launch various produced knowledge based items, events that integrate the involvement of influential and stakeholder groups, e.g. ambassadors, GCIS, DAC, NGOs, corporate companies,
  8. Plan content areas to commence briefing for production of materials and revise fact sheet
  9. Plan distribution of the FP project and related material through targeted influential markets
  10. Commence networking

Meetings

Networks

Communications

Joint planning

Joint implementation with relationship bodies, e.g. DAC, IKSSA, KARA Heritage Institute, NHC, other heritage insts, etc.

 

 

Quality resalable CDs, videos, etc.

Effective distribution plans

Quality documents with well thought out strategy of correct targeting

 

 

Effective distribution networks

Commence Sept 05/TBC

 

 

 

 

Commence March 05

April 05

 

 

Feb 05

 

 

3.4 FUNCTIONAL STRATEGIES FOR CORPORATE GOVERNANCE

 

Key objective

 

Strategy

Output

Service delivery indicator

Service delivery target or milestone

Progress

Legal Advisory Services

 

To provide legal advisory services to internal stakeholders

 

1. Ensuring accuracy, reliability and compliance of all agreements.

 

 

 

 

 

 

2. Formulating reliable, legal opinions on among others legislation that has a direct impact on FPT.

 

1.1. Taking instructions from the end user.

1.2. Prepare contracts / MoU’s for collaboration with relevant external stakeholders.

1.3. To facilitate signature of agreements

2.1. Maintenance of law library

2.2. Research on matters of the law

2.3. Give instructions to the Company Attorney to formulate legal opinions

2.4. Advise and do presentations on legislation which affects FPT.

 

1.1. Availability of signed contracts and data base of contracts

1.2. Availability of signed contracts and data base of contracts

 

 

1.3. Availability of signed contracts and data base of contracts

2.1. Availability of reference material.

2.2. Availability of well researched legal opinion.

2.3. Compliance with the law and policies.

 

2.4. Availability of presentations and written advice.

Watertight and legally compliant agreements.

 

 

 

 

 

 

 

 

Reliable and well researched legal opinions.

Ongoing

 

 

 

 

 

 

 

 

 

Ongoing

Ensuring compliance with Statutory, Internal Controls and other Regulatory Requirements

     

 

To ensure compliance with statutory, internal controls and other regulatory requirements.

1. Implement Corporate Governance Principles

 

 

 

 

 

 

 

 

2. Provide effective and efficient support to Board, Board Committees and Management.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3. Prepare and Implement effective communication strategy for Board to communicate Board decisions to Management and vice versa

 

 

 

 

 

 

 

4. Maintenance of statutory registers

 

 

 

 

 

 

 

 

 

 

5. Management of litigation matters by and against FPT

 

 

 

 

 

 

 

6. Facilitate preparation of annual report

 

1.1. Guide the Board collectively and each individual member on their duties and responsibilities.

 

1.2. Obtain final approval of the amendments to the Deed of Trust by DAC and Department of Finance.

2.1. Developing annual roster for meetings

 

 

 

2.2. Issuing of written notices of Board, Committees, and management meetings.

2.3. Securing of venues of Board, Committees of Board and management meetings.

2.4. Formulate Agendas with Chairperson and CEO.

 

2.5. Preparation and distribution of board packs

 

2.6. Attendance and taking of minutes of the Board, Committees of Board, and Management Meetings.

2.7. Facilitating the processing of honoraria and claims.

2.8. Distribution of Board minutes and resolutions to relevant stakeholders.

3.1. Research criteria and requirements for effective communication

3.2. Formulate strategy for effective communication based on research results

3.3. Implement communicate strategy

 

 

 

 

 

4.1. Registration of interests of members of the Board, members of the committees of the Board and Management.

4.2. Maintenance of minutes register and attendance registers of meetings.

4.3. Filing of statutory documents and reports.

5.1. Giving instructions to the Trust’s attorneys.

5.2. Provide legal opinions

5.3. To provide general legal advisory services to Board and management.

Ensuring legal and statutory compliance in drafting and presentation of the annual report.

1. Well informed and well knowledgeable Board.

2. Good Corporate Governance

 

1. Effective functioning of the Board and the Board Committees – Effective management of the Park

 

2.1. Annual roster to be ready at the beginning of each financial year Availability and distribution of annual roster of meetings to Trustees, committee members and management.

2.2. Notices to be issued at least (14) fourteen days before meeting date

 

 

2.3. Venue to be prepared five days before meeting date

 

2.4. Availability of an agenda, which was formulated in consultation with Chair and CEO.

2.5. Board packs to be distributed at least seven days before the meeting date

2.6. Availability of corrected Minutes before the next meeting.

 

 

2.7. Claims submitted to finance Department within two days of receipt

2.8. Minutes and resolutions to be distributed within seven days of the meeting date.

3.1. Availability of a reviewed Strategy.

 

3.2. Strategy for implementation

 

 

3.3. Enhanced effectiveness and timing of communication of Board decisions to internal and external stakeholders. Policy for communication of Board decisions to internal and external stakeholders.

4.1. Availability of updated registers

 

 

 

 

4.2. Availability of updated registers

 

 

4.3. Availability of updated registers.

 

5.1. Availability of reports.

 

5.2. Availability of reports.

5.3. Availability of reports.

 

 

 

 

Appropriate and comprehensive annual reporting.

 

 

Good Corporate Governance.

 

 

 

 

 

 

 

 

 

Effective and efficient Board and Committees of Board.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Effective Communication.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Good Corporate Governance

 

 

 

 

 

 

 

 

 

 

 

Reduced litigation.

 

 

 

 

 

 

 

 

 

Good Corporate Governance

Ongoing

 

 

 

 

 

 

 

 

 

Ongoing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

June 2005

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Ongoing

 

 

 

 

 

 

 

 

 

 

 

Ongoing

 

 

 

 

 

 

 

 

 

April of every year

 

 

 

 

 

 

 

 

 

 

 

 

3.5 FUNCTIONAL STRATEGIES FOR PROJECT

 

Key objective

Strategy

Output

Service delivery indicator

Service delivery target of milestone

Estimated date of Completion

Completion of the Intermediate Phase

 

 

 

 

 

To successfully complete the Freedom Park within time and budget

&

To preserve, protect and promote IKS, both a science and culture in its own right so as to emancipate the African voice, nationally, continentally and internationally; and

Intermediate Phase Design

Design meetings

Approved design

March 2005

Completion of the Intermediate Phase

To successfully complete the Freedom Park within time and budget

Intermediate Phase Tender

Tender process

Contractor appointed

May 2005

Completion of the Intermediate Phase

To successfully complete the Freedom Park within time and budget

&

To contribute to nation building and reconciliation by providing a forum for South Africans to value and appreciate our cultural diversity as a treasure and wealth of our nation;

Intermediate Phase Construction

Construction

All Intermediate Phase elements completed

March 2006

 

Key objective

Strategy

Output

Service delivery indicator

 

Service delivery target of milestone

Estimated date of Completion

Completion of the Second Phase

 

 

 

 

 

To successfully complete the Freedom Park within time and budget

&

To preserve, protect and promote IKS, both a science and culture in its own right so as to emancipate the African voice, nationally, continentally and internationally; and

Second Phase Design

Design meetings

Approved design

Jan 2006

To successfully complete the Freedom Park within time and budget

 

Second Phase Tender

Tender process

Contractor appointed

March 2006

To successfully complete the Freedom Park within time and budget

&

To contribute to nation building and reconciliation by providing a forum for South Africans to value and appreciate our cultural diversity as a treasure and wealth of our nation;

Second Phase Construction

Construction

All Second Phase elements completed

Feb 2007

Completion of the Third Phase

 

 

 

To successfully complete the Freedom Park within time and budget

&

To preserve, protect and promote IKS, both a science and culture in its own right so as to emancipate the African voice, nationally, continentally and internationally;

Third Phase Design

Design meetings

Approved design

Nov 2007

 

 

 

 

 

 

To successfully complete the Freedom Park within time and budget

Third Phase Tender

Tender process

Contractor appointed

Jan 2008

To successfully complete the Freedom Park within time and budget

&

To contribute to nation building and reconciliation by providing a forum for South Africans to value and appreciate our cultural diversity as a treasure and wealth of our nation;

Third Phase Construction

Construction

All Intermediate Phase elements completed

Outside period covered by this strategic plan

 

 

3.6 FUNCTIONAL STRATEGIES FOR HERITAGE

 

KEY OBJECTIVE

STRATEGY

OUTPUT

SERVICE DELIVERY INDICATOR

SERVICE DELIVERY MILESTONE

ESTIMATED DATE OF COMPLETION

  1. To contribute to nation building by providing a forum

for South Africans to value and appreciate our cultural diversity as a treasure and wealth of our nation;

 

Conduct historical and Indigenous Knowledge Research to contribute to the emancipation of the African voice and nation building

 

 

 

 

  • Research Reports on historical and IK research submitted
  • Report on Principles of nation-building

Developed

Historical and IKS Research Activities

  • Appoint Research coordinator and researchers
  • Development of research Themes
  • Contracts for researchers developed
  • Commissioning

Research

  • Monitoring
  • Submission of reports
  • Research evaluation

Development of Principles for National Building

  • Seminars
  • Panel discussions
  • Research on public holidays

Dissemination of knowledge on the emancipation of the African Voice

Research Co-ordinator appointed

 

 

 

 

 

 

 

 

 

 

Workshops and public debates held

 

 

 

 

Research materials published

 

 

Ongoing

 

 

 

 

 

 

 

 

 

 

 

Every year

 

 

Ongoing

 

 

 

 

 

 

 

2. To organise the production and dissemination of knowledge for the emancipation of the African voice

Publications, film documentaries, radio programmes, portals, public debates, exhibitions etc done.

Regional Coordination

Identify stakeholders

Events management

Reports and Publications

 

 

 

Yearly

 

 

 

 

 

KEY OBJECTIVE

STRATEGY

OUTPUT

SERVICE DELIVERY INDICATOR

SERVICE DELIVERY MILESTONE

ESTIMATED DATE OF COMPLETION

     

Conference and Seminars on topics such as:-

  • San and Khoekhoe history
  • Minority groups and Nation-building organised
  • National Holidays and Nation Building

Exhibitions

Television Talk shows

Production of film documentaries

 

 

Workshop organised

Seminar organised

Seminar organised

Research Coordinator

Curator, Research coordinator

 

March –May 05

June 05

 

Sept 05

 

 

To become a leading knowledge producer on history, IKS and African Renaissance

 

Publishing unit in place

Publishing activities

Editing research reports

Publishing new histories

Editorial Committee

 

March 2006

2. To successfully complete the FPT Project within time and budget limits

1. Complete the Vision Design Brief for the Intermediary and Phase II

Vision Design Brief completed

Develop Vision

  • Workshops
    • Stakeholders
  • Research on Names
  • Art Competition
  • Develop History Themes
  • Spatial provisions for the Dream & Pan-African Arch

Panellists’ Workshops

 

Meetings of Heritage Dept and 3Persons Committee

 

 

28 February 05

 

 

 

 

 

 

 

2. Develop Master Narrative Plan for the Dream/museum

Master narrative plans Completed

History Themes Developed

Panel Discussions Commissioning

31 March 05

 

KEY OBJECTIVE

STRATEGY

OUTPUT

SERVICE DELIVERY INDICATOR

SERVICE DELIVERY MILESTONE

ESTIMATED DATE OF COMPLETION

Preliminary Narrative

  • Plan with creative collective
  • Workshop with museum specialists, artists, history panel etc
  • Workshop with Acuity/Thinc consultants

 

Panelists

 

31 March 05

3. Develop Exhibition Master Plan for the Dream

Exhibition Plan and Strategy submitted

Exhibition Design Briefs

Appoint Exhibition concept Design Team (Dream Team)

  • Working Narrative Description of the Exhibit Experience
  • Terms of reference for concept design development teams
  • Panel to select exhibition Concept Devt team
  • Exhibition Devt Briefs

Selecting Exhibition Devt Teams

 

Heritage Manager

Curator

Research coordinator

Project Manager and 3PC appoint Dream Team

 

 

 

 

Dream team selects development teams

 

31 April 05

 

 

 

 

 

 

 

 

 

 

 

31 March 05

 

 

 

 

 

 

To develop and mount the designs and Exhibits in the Dream

Exhibition Design plans Completed

 

 

 

Exhibits are mounted in the dream

Schematic Design Sub-Phase

Design Development

Contract Document Sub-Phase

Bid process

Fabrication and Installation of Designs

Opening

 

Development Teams work plans approved

Sept 05

March 06

August 06

20 December 06

30 september 07

December 2008

 

KEY OBJECTIVE

STRATEGY

OUTPUT

SERVICE DELIVERY INDICATOR

SERVICE DELIVERY MILESTONE

ESTIMATED DATE OF COMPLETION

 

5. To develop detailed audiovisual Plan and implementation Plan

 

Audiovisual and Implementation plans completed

  • Appointment of Audiovisual team

Audio visual team appointed

March 06

 

6. To develop and Implement the Information Technology Plan

 

Information Technology Plan developed and implemented

  • Appointment of IT specialist
  • Development of IT teams for each exhibition design

IT Team reports Manager

June 06

 

7. To Develop and implement a plan for the living heritage

Living heritage plan and implementation

  • Synchronise with themes
  • Identify living heritage
  • Train living heritage in story telling

 

Reports on Living heritage training activities

September 06

 

8. To develop human resources to effectively run the Dream

Staff Plans and training

  • Story Tellers identified and trained
  • Museum curators appointed
  • Conservation and preservation staff identified and appointed

 

Reports on Staff training

 

30 September 07

 

9. To develop and implement a disaster (risk) management plan for the Heritage Department

 

 

 

 

Disaster management Plans

Submitted

Conservationist commissioned

Research and bench marking activities

 

 

 

 

 

30 September 07

KEY OBJECTIVE

STRATEGY

OUTPUT

SERVICE DELIVERY INDICATOR

SERVICE DELIVERY MILESTONE

ESTIMATED DATE OF COMPLETION

 

 

 

 

 

 

 

 

10. To employ sound resource planning and principles

  • Annual Department Strategic Plans

Annual Business Plans

Review of strategic plans biannual

Reports submitted to management

September 06

 

11. To develop Collections Policy Framework for the Pan African Archives (PAA)

Collections Policy framework done.

Commission position paper on PAA

  • Appointment of International Advisory Committee completed
  • Appointment of national archivists committee

Workshop/ seminars/ panel discussions

 

Paper completed

 

June 05

 

12. To develop Collections Master Plan for the PAA

Collections Plan and Strategy submitted

Collections Design Briefs

  • List of Themes for Preliminary Collections Brief

 

International Committee meetings

30 July 05

 

 

 

 

 

13. To acquire collections

Collections Acquisition Completed

 

Collections are mounted in the installed in Archives

 

  • Installation of Stacks and Collections

Collecting activities, purchasing etc by Archivist

June 07

 

 

 

Oct 2008

KEY OBJECTIVE

STRATEGY

OUTPUT

SERVICE DELIVERY INDICATOR

SERVICE DELIVERY MILESTONE

ESTIMATED DATE OF COMPLETION

3. To position Freedom Park Trust firmly in the hearts and minds of stakeholders

 

1. To Organise Week of Reconciliation each year

 

Nationwide Celebrations conducted

Provincial Celebrations programmes

  • Preparations
  • Activation of provincial structures
  • Coordination of provincial committees

 

Planning meetings for FPT and Provincial government partners

Annually December 16

 

2. To plan and organise Cleansing and Healing and Management of graves in foreign countries

 

Cleansing and healing ceremonies should have taken place in:-

Angola

Uganda

Tanzania

Zambia

Zimbabwe

Russia

UK

Germany

 

  • Political Committee Planning
  • FPT set up structures
  • Produce documents for the healing and cleansing
  • Family briefings
  • Management of families

 

Reports on Cleansing and Healing Ceremonies held

Annually

 

3. To provide content for the Youth mobilisation

Youth Programme strategy and Framework

  • Work with partners

Content Development

Production of heritage resources in the region

  • School competition

 

Strong partner activities

30 June 05

 

4. To provide opportunities in heritage for the participation of the University communities

Universities sign MoU’s with FPT

  • Meetings with History, Heritage Studies, archaeology, anthropology, politics departments.

 

Workshops Negotiations joint research activities

Sept 05

KEY OBJECTIVE

STRATEGY

OUTPUT

SERVICE DELIVERY INDICATOR

SERVICE DELIVERY MILESTONE

ESTIMATED DATE OF COMPLETION

     
  • Seminars and conferences
  • Research activities
  • Consultations
   
 

 

  1. To develop appropriate heritage materials that responds to the interests of the Stakeholders

 

FPT information packages

Evaluation of visitors experience

Consultation with stakeholders

Stakeholder needs analysis

Ongoing

 

6. Audience Development

Strategy Document

Study tour of leading SA heritage destinations

 

Study Reports

30 June 05

 

4. To preserve and promote Indigenous Knowledge Systems both as a science and culture in its own right so as to emancipate the African voice, nationally, continentally and internationally

1. To Preserve all the artefacts, manuscripts, books, furniture and digital resources (born digital and converted)

Preservation expertise acquired by the Institutions

Appointment of appropriate staff

Workshops

Routine maintenance of materials

Restoration

Conservationist appointed

06 June 05

 

 

 

 

 

  1. To Promote IKS in all FPT work and through partnerships at the national, regional, continental and global level

 

Strategy to promote IKS submitted

IKS panel participation

Collaboration with IKS institutions

Publications of IKS materials

Implementation of strategy with partners institutions

30 May 05

KEY OBJECTIVE

STRATEGY

OUTPUT

SERVICE DELIVERY INDICATOR

SERVICE DELIVERY MILESTONE

ESTIMATED DATE OF COMPLETION

 

3. To work with Others to develop a framework of IPR

MoU’s with Partnership developed

Development of awareness to protect IKS

Participate in activities leading to development of IPR regime

Link up global players in IPR

 

Workshop on IPR

Sept 05

 
  1. Freedom Park to champion signing of protocols and Conventions

 

Conventions signed

Work with DAC to implement global conventions

Meetings held with DAC officials

October 06

 

4. To seek ways to convent IKS into Innovation products

Innovative products developed

Business plans

Providing opportunities for micro enterprises at Freedom Park Trust

 

Working with DST and CSIR whenever products are identified

Ongoing

 
  • To work towards IKS Empowerment to become Knowledge on its own
  •  

     

    IKS is widely accepted in SA communities.

    Campaigning

    Popular methods of dissemination.

     

    Publications, pamphlets, meetings and debates held.

    March 06

    5. To manage the Freedom Park effectively and efficiently as a pioneering and empowering destination in compliance with all relevant legislation

     

    1. To review all necessary legislation

    Audit Report on relevant legislation

    Review of legislation

    Team to conduct Audit Report appointed

    Mach 06

    KEY OBJECTIVE

    STRATEGY

    OUTPUT

    SERVICE DELIVERY INDICATOR

    SERVICE DELIVERY MILESTONE

    ESTIMATED DATE OF COMPLETION

     

    2. To Appoint appropriate staff

    Staff appointed

    Staff Audit

    Better recruitment methods

    Improved ambiance

     

    Appointment of staff

    Phased process according to plans

     

     

    3. To develop conservation strategies

    Conservation strategic Plan

    Conservation team in place

     

     

    Conservation team activities

    Sept 07

     

    4. To employ open management style

    Management systems in place

     

    Staff training

    Staff performance appraisals

    Appraisal reports

    Sept 06

     

    5. To increase the number of visitors to the FPT

    Audience development strategy document

    Audience development strategies

     

    Quarterly Statistical Reports

    Ongoing

     

    6. To implement public participation and community consultation

    Increased number public and community participation programmes put in place

    Community participation in story telling

    Community provision of living treasures in the Dream

    Community participation in curation of exhibits

     

    Front-end Evaluation of FPT visitors

    2007

     

    7. To train staff

    Staff trained

    Tour guides

    Story tellers

    Curators

    Archivist

    Digital technicians

    Conservation/preservationists

     

     

     

     

    Training programmes and schedules in place

    Ongoing through out the period phase by phase

    KEY OBJECTIVE

    STRATEGY

    OUTPUT

    SERVICE DELIVERY INDICATOR

    SERVICE DELIVERY MILESTONE

    ESTIMATED DATE OF COMPLETION

    1. To mobilize the continent and international communities behind Freedom Park Trust.

     

     

    1. To produce heritage materials and programmes that promote The Freedom Park Concept to NEPAD, SADC, AU
    2.  

     

    Freedom Park Trust Vision adopted by the NEPAD, SADC AND AU

    Dissemination of information through NEPAD, SADC &AU structures

    Research Coordinator and Marketing and Communication marketing activities

    Ongoing

    October 05

     
  • To participate in international conferences through presentation of the FPT concept
  •  

    Papers presented at the international conferences,

         
     

    3. Membership to international heritage Institutions and associations

           
     

    4. To organise and host

           

     

    3.7 FUNCTIONAL STRATEGIES FOR CORPORATE SERVICES

    Key Objectives

    Strategy

    Output

    Services delivery indicator

    Services delivery target of milestone

    Estimated date of completion

    1.Attracting and retaining talent

    Retention strategies

    • Market salary survey
    • Training and development Programs
    • Rewards Systems
    • Organizational climate survey reports

    % of positions that remain vacant

    % of staff turnover rate

    Subscription to Salary Surveys

    Completed Staff training programs

    Survey report

    Annually

     

    June 2005

     

    September 2005

    2.Aligning goals and Behaviors of employees with that of the organisation

    Alignment

    • Individual performance plans that are linked to organization goals
    • Enhanced employee supports structures.
    • Common core competencies for all PFT employee.
    • Culture of performance coaching and recognition.

    Strategy for engaging line managers in human resource planning.

    % of employees who understand how the work of their department contributes to FPT’s strategic goals & how their work contributes to their department business plan.

    Demonstrated linkages between department human resource plans and corporate human resource priorities.

    Employee development plans

    Well functioning Employee support structures

    April 2005

     

    June 2005

    3. Building competence workforce to ensure the organization has the knowledge, skills and abilities to accomplish current and future business plan goals.

    Competence development

    • Competency based selection

    Targeted employee development

    % of managers who report their employees have skills to meet current and future needs.

    Employee's assessment of organizational support for their learning to meet current and future needs

     

    Ongoing

    4.Improving the quality of employees’ work life

    Employee wellness

    • Awareness programmes on health and safety
    • Organisation climate surveys
    • Develop procedures for ergonomic education, assessments, and interventions.
    • Life/work balance awareness promotion.
    • Develop Employee Support Assistance Program.
    • Enforce and reinforce safe work practices.
    • Take steps and involve employees in resolving health and safety issues.
    • Accommodate employees' needs for workplace flexibility.
    • Regularly assess the organizational climate and introduce strategies to respond to employee issues or suggestions.

    % of employees who are satisfied with their employment with FPT.

    % of managers who report they are able to attract the talent they need.

     

    Ongoing

    5. To ensure FPT employees can adapt to meet changing needs.

    Versatility

    • Targeted development programs
    • Implementing knowledge transfer initiatives
    • Introduce targeted learning strategies.
    • Provide coaching and other supports for learning and leadership development.
    • Provide learning opportunities for employees to enhance service excellence.
    • Facilitate movement of staff within or across departments.
    • Encourage every employee to prepare an annual developmental & implement result.

    Develop a Departmental human resource plan with leadership continuity strategies

    Development plans in place for all employee

    Suitable candidates are available to compete on identified critical positions.

    Number of developmental moves for staff

     

    Ongoing

     

     

     

     

     

     

     

    Ongoing

    6 To ensure employee commitment to FPT goals and values.

    Commitment

    • Establish recognition programs that address both formal and informal recognition initiatives.
    • Encourage formation of high performance teams
    • Provide information and regular communication to all employees on the new roles and competency requirements.

    Seek feedback from employees on aspects of the work environment, on a regular basis

    % of employees who report their managers helps them know and understand how well they are performing.

    % of employees who receive timely recognition or acknowledgement for their work from their supervisors.

     

    April 2006

    6.Ensure effective management of the organization resources

    Resource Management

    • Development and maintenance of asset register
    • Develop and implement assets tracking and labeling system
    • Safe keeping of physical resources
    • Assets tracking system
    • Continues research on best practice and technology

    Development and management of services level agreements

    Document Management System

    Refresh IT infrastructure

    % variance between the Assets register and general ledger

     

     

     

    % Variance between Assets register and physical assets count

    Implemented system

    New IT systems

     

     

     

    Maintain Assets tracking system

     

     

     

    Ongoing

     

     

     

    April 2007

    March 2008

    JM NKWANA

    ACTING CHIEF EXECUTIVE OFFICER: FREEDOM PARK TRUS