PRESENTATION TO THE PORTFOLIO COMMITTEE ON AGRICULTURE AND LAND AFFAIRS, PARLIAMENT, CAPE TOWNON 27 MAY 2004

OUTLINE OF THE PRESENTATION

  1. MISSION STATEMENT
  2. UTILIZATION OF 2004/05 FINANCIAL YEAR BUDGET
  3. APPROVED BBUDGET FOR 2004/05 FINANCIAL YEAR
  4. 2004 STRATEGIC OBJECTIVES
  5. OVERALL ACHIEVEMENTS AND CHALLENGES

NATIONAL AGRICULTURAL MARKETING COUNCIL

  1. MISSION STATEMENT
  2. To provide strategic advice to the Minister of Agriculture and directly affected groups (DAGs) on all agricultural marketing issues in the agriculture and food industries, taking into account the needs of stakeholders.

    VISION

    To be the most efficient and effective marketing advisor in the marketing of agricultural products in South Africa.

    CORE BUSINESS

    Provide accurate, relevant, independent and timely information.

    CORE VALUES

    To be accountable, to act with the integrity, to value individual performance, to value personal respect and equal treatment, to act in partnership with directly affected groups.

  3. 2003/04 BUDGET UTILIZATION

The activities of the NAMC were informed by:

Council Meetings (including Executive Committee meetings)

Audit Committee Meetings

Human resource committee meetings

 

UTILISATION OF 2003/04 NAMC BUDGET

INCOME R 10 422 411

Made up of:

ACTUAL EXPENDITURE R 9 664 203

Made up of:

STATUTORY MEASURE INVESTIGATIONS AND REVIEW

Levies, Registration, Records and Returns

Dairy Industry

Deciduous fruit (pome and stone)

Citrus Fruit

Wine industry

Lucerne industry

Milk Industry

Cotton industry

Grains (registration, records and returns)

Red Meat Industry

INDUSTRY INVESTIGATIONS

Food price monitoring Committee

LIQUIDATION OF FORMER CONTROL BOARDS

OUTREACH PROGRAMME

Province

Number of

workshops held

2003/04

Number of people

who attended

2003/04

Eastern Cape

Free State

Gauteng

Kwa Zulu Natal

Limpopo

Mpumalanga

North West

Northern Cape

Western Cape

5

5

1

8

5

5

3

-

7

306

425

134

562

382

358

216

-

174

Total

39

2 557

3. APPROVED BUDGET FOR NAMC 2004/05

INCOME R 11 922 372

Made up of:

EXPENDITURE R 11 922 372

Made up of:

 

 

4. 2004 STRATEGIC OBJECTIVES

 

 

BUSINESS PLAN 2004/05

Total approved budget: R11 922 372

PROGRAMME 1- COUNCIL

    1. STATUTORY MEASURES
    2. MEASURABLE OBJECTIVES

      • To increase market access and broaden participation in the agricultural sector by facilitating supply of resources- information and funding.

      FOCUS

          • To investigate statutory measure applications, rate of levy collection and review the use of fund s against conditions of approval, purpose of the measure and the promotion of objectives of Marketing of Agricultural Products Act.

      TARGET

          • To review 7 existing statutory measures and investigate 3 new statutory measures applications.

          • To hold a workshop with statutory measures administrators by July 2004.

          • Report to the Minister by the end of November 2004.

      KEY PERFORMANCE INDICATORS

      • Number of applications finalized and reports submitted.
      • Compliance with deadlines.

      IMPACT

      • Improved operations.
      • Promotion of participation

       

       

        1. DEREGULATION

      MEASURABLE OBJECTIVE

      • Market access, efficiency, optimize foreign earnings and viability of the sector.

      FOCUS

      • To monitor and facilitate the liquidation process by ensuring that complete information is supplied to Ministry and outstanding matters are attended to timeously.

      TARGET

      • Closure of the 3 remaining boards by July 2004.

      IMPACT

      • Transfer of industry assets to Industry Trusts.

      • Better focus on business matters.

      PERFORMNCE INDICATOR

      • Number of boards closed.

      OUTREACH PROGRAMME

      MEASURABLE OBJECTIVE

      • To promote equitable participation in the agricultural production/ marketing chain.

      FOCUS

      • To create an awareness of the new agricultural marketing environment to as many participants as possible, especially to the emerging sector.

      TARGET

      • To visit all the provinces and hold for workshops per province, per annum, with the target of reaching 3 600 farmers.

      IMPACT

      • Informed and marked oriented farmers.
      • Informed government about real issues on the ground.

       

      PERFORMANCE INDICATORS

      • Number of meetings held
      • Size of audience
      • Number of DAGs registered

      PROGRAMME 3 - FIELD CROPS

      1. FOOD PRICE MONITORING

      MEASURABLE OBJECTIVE

      • Assess food security status of the country and inform government and the public.

      FOCUS

      • To monitor food price trend by recording ruling prices so that abnormal food price deviations can be further investigated and findings reported to government.

      TARGET

      • Record prices regularly at 6 price-monitoring points in 9 provinces and monthly reports.

      PERFORMANCE INDICATORS

      Quarterly report to the executive authority.

      IMPACT

      • Consumers, government, and businesses will be informed about realities on the ground regarding food prices and security.

      1. TEA, COFFEE AND LUCERNE

      MEASURABLE OBJECTIVE

      • An understanding of the industries.

      FOCUS

      • To assess the marketing of field crops by role- players and identify opportunities, problems, experience and make recommendations with a view to improve marketing efficiency, ensuring broader participation and contribution to food security.
      • To study the extent of participation of various players in the tea and coffee industry.

      TARGET

      • To conduct research and produce report by November 2004.

      IMPACT

      • Better informed, organised and functional industry achieving broader participation by blacks.

      PERFORMANCE INDICATORS

      • Delivery of three reports by November 2004.

      PROGRAMME - HOTICULTURE

      SUB- TROPICAL FRUIT

      MEASURABLE OBJECTIVE

      • An understanding of industry.

      FOCUS

      • To assess the marketing of horticulture by role- players and identify opportunities, problems, experience and make recommendations with a view to improve marketing efficiency, ensuring broader participation.

      • To study the extent of participation of various players in the horticulture industry.

      TARGET

      • To conduct research and produce report by November 2004.

      IMPACT

      • Better informed role- players regarding market access obstacles facing black farmers and possible and possible measures to deal with these obstacles.

      PERFORMANCE INDICATORS

      • Delivery of report by November 2004.

      PROGRAMME- LIVESTOCK

      GAME

      MEASURABLE OBJECTIVE

      • An understanding of the industry.

      FOCUS

      • To assess the marketing of game by role-players and identify opportunities, problems, experience, and make recommendations with a view to improve marketing efficiency, ensuring broader participation.
      • To study the extent of participation of various role- players in the South African game industry.

      TARGET

      • Conduct research and deliver report by January 2005.

      IMPACT

      • Role- players in the game industry and Government will be better informed about the industry.

      PERFORMANCE INDICATOR

      • Timeous delivery of the report January 2005.

      5. OVERALL ACHIEVEMENTS AND CHALLENGES

      ACHIEVEMENTS

      • Food Price Monitoring Committee Report delivered on due date.
      • Statutory Measures applied for were implemented in time.
      • International competitiveness study to be delivered by July 2004.
      • Trustees representing the Minister on various Trusts met the Deputy Minister to get clarity on the mandate and to share problematic experiences.
      • Industry investigations completed:

      - Citrus

      - Flowers

      - Grains

      - Ostriches

      - Poultry

      • Audit Committee and Risk Committee in place
      • Complied with PFMA requirements regarding reporting to Auditor general and Executive Authority.

      CHALLENGES

       

       

      • Improved knowledge management to ensure sound decision-making, especially among black farmers.
      • Common vision and unity within agricultural industries more especially as it relates to levy applications.
      • Database of emerging farmers to ensure that they get the necessary support.
      • Improved marketing arrangements in the Provinces so that farmers get the necessary support:

        • Infrastructure
        • Information centers

      • Coordination with other role- players to ensure synergy.