SMME PRODUCTIVITY AUDIT REPORT
GAUTENG PROVINCE
(PRETORIA, KYALAMI, JOHANNESBURG, VAAL AND EAST RAND REGIONS)

  1. BACKGROUND

The NPI is conducting SMME productivity audits nationally, with special emphasis on the previously disadvantaged communities of South Africa. The purpose of the audit is to make delegates aware of productivity and its importance, identify productivity constraints, develop turnaround strategies with strategic linkage partners to enable SMMEs to be productive and competitive and to contribute effectively to the mainstream economy.


We strongly adhere to the belief that sustainable growth and development can be achieved by the involvement and participation of critical stakeholders and the beneficiaries of services. The audit therefore involved provincial SMME directorates, SMME service providers, metropolitan substructures and SMMEs per sector.


Three adapted versions of the NPI’s Toolkits were used for the audit:


Each of these toolkits used different methodologies and yielded a number of interrelated results. The objective was to identify a range of unproductive areas that prevented organisations from performing better to reach their goals. These may be classified into the following categories:


The following sectors were represented at our Gauteng audit workshops:

  1. OVERALL FINDINGS

  1. CONCLUSIONS
  2. The relevant issues and problems varied from sector to sector, although some commonalities were also identified.

    Emerging businesses in the construction sector found it difficult to compete for jobs with established businesses due to their limited experience as well as inadequate operational and financial resources. These problems have been classified as the inability to purchase materials, machinery, equipment and vehicles; insufficient knowledge about completing tender documents and therefore failure to secure tenders; difficulty in accessing the 10% guarantee after securing a tender; poorly skilled labour; cash–flow problems due to the nonnegotiable cheque method of payment, and poor general business management skills (record keeping, stock control, purchasing, costing, sales and marketing, debt management, budgeting and cash–flow management).


    Although the government is steadily improving the sector, the knowledge base is still inadequate and marked by insufficient understanding of policies and systems that could benefit the emerging construction sector. Business registration procedures and restrictions to trade in demarcated areas were also listed as major constraints. Communication between business owners and their employees is good, as is the commitment and motivation of employees to their employers.


    Three unique constraints in the arts and crafts sector were insufficient access to markets, not enough administrative equipment like telephones, faxes and computers, and uncoordinated administrative activities. Constraints that were identified in other sectors included inadequate general skills, no access to finance, and failure to share common goals and objectives.


    The service and retail sectors mentioned lack of space, materials, correct equipment, and financial resources as constraints. The business premises were seldom adequate, which limited productivity in these enterprises. Another problem was theft at small businesses because they operated in areas that were severely affected by crime and poverty. The planning and layout of the production process were frequently unstructured, which slowed down the rate at which tasks could be completed.


    Skills are inadequate, especially in terms of management and leadership, time management and effective planning. Employees were generally committed and sufficiently motivated, although internal problems for example not receiving market-related salaries, mistrust, and not knowing where the business is headed) did sometimes cause feelings of despondency among employees. The service quality was satisfactory, but considerable improvement is possible. Many companies had no standard quality control system in place, which had a negative impact on consistent customer services. As many of these enterprises were quite new and/or short of funds, remuneration was unsatisfactory. Some employees worked without receiving pay. Consumer growth was generally poor due to poor management skills or because businesses were new and their products were not aggressively marketed.


    It also came out very clearly that small-business people did not do any networking. Everyone operated in their own corner and had to deal with and manage all sorts of problems alone. All this naturally demanded a lot of time and resources. Small-business owners tended to see each other as adversaries and never tried to find new ways of cooperating in order to secure bigger markets.


    Working conditions in the agricultural sector do not encourage productivity because of insufficient money and/or access to arable and productive land. The equipment many small-scale farmers used was outdated, often inappropriate, and expensive to run and maintain. This sector is affected common problems such as poverty and inadequate infrastructure.


    Teamwork is apparent, but personal problems and no cooperation create difficulties. Quality control systems are poor and many small-scale farmers need extensive training in this field. There are many competitors in the same field, which means that higher standards have to be achieved to ensure survival. Relations tend to get very tense in a competitive market. Communication is good, open and constructive. Company policies have been defined but are not always clear, causing frequent misunderstandings and conflict among employees. Customers are happy with the products and services they receive, but there is room for improvement. Education and training is needed in marketing, purchasing, stock control, record keeping and business plans.


    Skills are not transferred from owners to workers in the manufacturing sector. Most workers cannot accept business transactions without the owner. Their equipment is very old and should actually be replaced. Staff development and training are limited, and new equipment cannot be used since they demand particular skills and technology.


    Communication between employers and employees and among employees is poor. Employers make decisions without involving their workers, and the objectives of companies are not clearly defined.


    The sector finds it difficult to market its products because of inadequate marketing skills and lack of transport.

    Relations between older and young employ
    ees is not good because they do things differently and are impatient with each other.

  3. RECOMMENDATIONS
    1. POLICY ISSUES

    1. PHYSICAL/OPERATIONAL ISSUES

    1. BEHAVIOURAL ISSUES

SMMEs, with the help and support of the productivity coaches, should strive to:

  1. STRATEGIC WAY FORWARD FOR THE NPI